As Edward Bulwer-Lytton said in his famous line, “the pen is mightier than the sword.” This quote holds true as writing has been the most powerful and influential medium for human communication and conveying information. It has shaped the very existence of humanity. Throughout history, the power of written text has overthrown kingdoms, molded the ideas and culture of a nation, and has inspired billions of people. So with all the things that writing has done to shape this very world that we live in, one would wonder why it’s now being dominated by online video content.


The Calm Before the Storm

For years, writers have been the alpha of marketing. Advertising tycoon David Mackenzie Ogilvy once said, “Advertising is a business of words.” Though his words may have held true during his time, it didn’t, however, last as the years progressed. The rise of the digital era has led to significant advancements in marketing. Many experts believe that writing is no longer relevant in today’s marketing strategies. Though it still has some roles to fulfill, it’s no longer as influential as what it was before. The days of writing 1,500 to 2,000 words worth of printed ads are now over, paving the way for a new medium to rule them all. There’s a new sheriff in town, and his name is ‘video content.’


Has Video Killed Writing?

Let’s jump right into it – video is now in the front seat, leaving written content behind. Videos have slowly taken over and have become the face of modern marketing. If you’re not convinced in words, then maybe these numbers will persuade you to believe.

  • According to American venture capital firm KPCB, video content will account for three-fourths of the total online traffic before the end of the year.
  • Online video hosting platform Brightcove claims that video content is shared 1,200 times more than hyperlinks and written text COMBINED.
  • Facebook’s Vice President for European operations, Nicola Mendelsohn, predicts that the leading social media network would be composed of 100% video in a span of five years.

These trends are going to be exciting for a lot of videographers and people who are making a living from video-making. However, the biggest question would be in the state of writers. Where are they heading now?


More Reasons to Worry

Two years ago, American research and advisory firm Gertner predicted that by 2018, roughly 20% of generated business content would be coming from machine. Their claim has led to a series of articles announcing the end of writing jobs. High profile names in the writing industry rose to defend their beloved medium, but the damage has already been done, and the worry continues until today. Since then, multiple people who earn a living from writing fear that their careers will end at any moment with the growing popularity of video. So with all the commotion going on between writers and the state of their medium, questions have emerged and are lingering on everyone’s minds: are all these rumors true? Will the presence of videos obliterate all the jobs and businesses relating to the medium of writing? Has video truly killed writing? Is this the end of the line for written texts?


Well, Not Really…

Sorry to spoil all the drama, but writing isn’t going anywhere. Similar to an everlasting love, the written word will forever be apart of us. Let’s go over it.

Despite the rapid circulation, reports about the death of the written word are greatly exaggerated at most. All these false information are just a by-product of hype about video content and all the claims by so-called ‘experts.’ These claims have no particular basis that would prove it to actually be the case for the state of writing. Despite all the attention that video content is receiving right now, let us not forget that language and writing are the very foundation of human communication and interaction for thousands of years. You just simply can’t disregard it for any particular reason.

What we are saying is, a deeply rooted biological tendency doesn’t just change in an instant simply because technologies and digital devices now surround everyone. For one, before making a video, most videographers even write their concept on a piece of paper. Similar to the planning of constructing a sturdy and durable establishment, videos need to be made of quality and relevant words in storyboards. The sudden rush of adapting video content on their marketing strategy means that there are still a lot of people who are unable to write for videos, which is an excellent opportunity for skilled writers. For that reason, not only can writers still thrive through this video-dominated eta, but this makes the whole “writing is dead” hoax a complete false.


Writing Is Here To Stay

Reading isn’t really going away anytime soon, nor will it ever. In fact, a study conducted by Quartz revealed that people are still valuing high quality, in-depth articles. Even people who manage an organization or institution are more likely to share a long article than any other piece of content online. Finally, despite all the talks and rumors, people will always want to read a beautifully-written article. That is a given fact, and will not change for anything. So from here, we can put a rest to all that death of writing nonsense. Writing will always be relevant, no matter if what sort of medium is governing this world right now.


How Writers Should Approach Videos

However, this assurance does not indicate a sign of relief for writers. We can never take anything for granted. Though writing is still relevant and will continue to be that way, we can never neglect the fact that the playing field has changed. Video isn’t the new sheriff in town; rather, it’s writing’s new neighbor. So, instead of treating video content as an adversary, you should consider them as a complementary partner to your writing skill. Incorporate videos on your articles, add relevant captions to videos, or you can even compose a written piece for a webinar talking about a particular topic. There are so many things that you can write that equates to the relation to videos.




Despite the line that has been drawn between writing and video content, the two can actually live together harmoniously and work hand-in-hand just fine. Writing comes in many forms, so why not write a caption of videos instead? Videos, on the other hand, can help in conveying more information, so why not add a complementary video to your blog posts? You see, the rise of video content shouldn’t scare writers. They should even be excited about this new opportunity as it can potentially be an avenue that will lead towards a new form of writing. So overall, we can all say that the future for both writing and video is going to be bright.  


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