We’ve all been informed time and time again that the world is no longer the same. Technological advancements just keep on coming, and we now find ourselves living in a fast-paced, mobile-first generation. This continuous trend will not be going away anytime soon, and consumers are pretty much aware with this already. We have fallen in love with the convenience of small screens, and our fascination for smartphones and tablets doesn’t seem to falter at any given time. Because of this, having a responsive web design benefits everyone’s needs in today’s digital marketing.
A responsive web design has become an integral part of every SEO campaign. Every consumer is not only looking for stunning and well-established mobile-optimized websites, but they are also considering the responsiveness of that site. Some even consider it a first priority, choosing responsiveness over web design.
Responsiveness Is What Makes A Good Web Design
In the last twelve months, we have been witnessing the web moving forward at absurd rates. We’ve seen some incredible milestones – milestones we never imagined could happen – achieved by the internet this year alone. One that stood out is the fact that mobile web browsing has now overtaken desktop and is now the leading and preferred device for the majority of internet users.
As per a late 2016 report, it has been concluded that among those people who are using only one type of device, twice that number are using mobile devices and tablets over the traditional desktop computers. If you’re a web designer or marketer who is up-to-date with the latest news about the internet, neither of this information will take you by surprise. However, it’s quite ironic that the online business industry is slow to respond when incorporating this new state of the internet browsing. The graph below is according to online tracking website, StatCounter.
In spite of all the speculation on the growing dominance of mobile, many website owners still haven’t given any response to the most basic demand of today trends: a responsive web design. According to theorists, the percentage of sites not being able to adapt and transition to a responsive environment is about 60 percent high. This issue will become a major crisis for businesses who have not given any attention to having a responsive web design. On the other hand, this problem seems to be a blessing in disguise for web designers who are looking for work.
Keep in mind that search engines like Google are built to cater to its users. In the present time where the majority of internet users are browsing the web via their smartphones and tablets, Google is also adapting to this direction and is making the necessary actions. So, we can imply that Google is going to be favoring sites that are meeting the needs of its users.
To put it simply, Google is going to prioritize on ranking websites that are fully mobile-optimized. Those sites are also the typical ones that have already incorporated a responsive and mobile-first web design. If you are not yet convinced about the benefits of transitioning to a mobile-first responsive web design, here are five solid reasons that might persuade you to do so:
5 Reasons Why A Responsive Web Design Benefits Your SEO Efforts
1) Enhanced Website Usability
Simply put, if mobile users find your site hard to navigate easily, they will unlikely stick around for more than a minute.
Google acknowledges ‘time on page’ as a fundamental indicator of a site’s overall value and relevance for any particular query. Having a responsive web design will make your website a lot easier to navigate and be understood. If you optimize your website and focus more on its responsiveness, the result would be an enhanced user experience. In turn, it will generate a greater time on your site. A good usability score leads to an increase in visit rate and conversions.
If you’ve done your job, you deserve all the credit that is due. Again, Google is all about satisfying its users. Having a responsive design is a critical component of a positive user experience. Google will not think twice about rewarding those sites that provide users with such experience. We can never overemphasize site usability and customer experience. Businesses and online marketing agencies need to be watchful when it comes to customer experience and conversion after all.
Achieving good customer experience will reap a lot of benefits for a website. Traffic, positive reviews and an increase in branded searches are all results of good customer experience. At the end of the day, the journey of the client and their satisfaction is what matters. Along with having a mobile responsive web design, these are two factors that we need to address in order to succeed. Also, not only does
2) Faster Page Loading Time
Another well-known ranking determinant is page loading time. To help the chances of your website ranking high in the search results, every page of a website should be optimized to load fast and quick. As a site owner, you need to acknowledge the importance of page loading speed. Over the years, Google has been consistently telling people that fast-loading websites are more preferred in search results.
These are just one of the many reasons why search engines are advocating the use of responsive design. Mobile-responsive websites typically load faster, resulting in both a positive user experience and a boost in search rankings. These are enough reason for you to optimize your website’s mobile responsiveness.
3) Lesser Bounce Rate
Bounce rate is the percentage of visitors coming to a website and then navigating away after viewing just a single page. So it is directly related to the time spent on a website. How long do your visitors spend before leaving your site? Google is constantly looking for ways to improve, which is why it is also paying close attention to user behavior, specifically on a website’s entry and exit points.
Google might translate the short dwelling time (immediately exiting a website as fast as when you entered it) as an indication that the content found on your site wasn’t relevant to what the searcher was looking for. The effect of having a high bounce rate is lower search rankings in the search results for a particular query.
However, we should be mindful that internet users are not interested in content alone. On many scenarios, a website’s design outweighs that site’s content. The user might find the content relevant, but if the design limits them from quickly reading and comprehending the content, then they will not hesitate to leave the site in a heartbeat.
Having a mobile responsive web design gives you the benefit of putting up relevant content, as well as displaying it in a mobile-device-friendly way. A mobile responsive website offers a simple, clear, sharp, and undistracted design for mobile internet users to quickly and conveniently view your website on their smartphones.
4) Lesser Duplicate Content
We all know that despite Google having the most robust algorithms, it still needs our help, and our website’s content is going to be most important. Website owners who chose to have a separate mobile website will have difficulties managing issues with duplicate content. Using another website for your mobile customers will require you to use another URL. The issue is that the content on both the desktop and mobile URL is just the same, despite having a different URL.
Having duplicate content can potentially hinder your search rankings. If you don’t delete the other one, you will likely confuse Google into deciding on its own. Always make it clear to Google of which of which is the legitimate one to make sure that it is your actual content being indexed. A responsive web design can deal with problems relating to duplicate content, as you can generate a single URL regardless of what device is being used to view the content.
5) Boost in Social Sharing
Aside from what was previously mentioned, having a responsive website will also make social sharing a lot easier for mobile users. Having a solid social media campaign can help in boosting your SEO efforts. On the other hand, social shares will not directly impact your search rankings. However, it will assist in nurturing and growing an audience. The bigger the audience you have, the more traffic, engagement, and search demand your site will get. All of this will culminate in Google taking notice of your sites impressive performance.
A non-optimized website will have a hard time persuading users to navigate through the cluttered and poorly-designed social sharing buttons as these are designed purely for desktop use. As a marketer, you want your customers to choose you because you provide convenience to them like no other. Optimize your website now and pay attention to its responsiveness. The rewards that will come after are going to be worth all the effort that you made.
Never Underestimate A Responsive Web Design
Planning your responsive web design ahead of time will reward you with a more accurate and on-point design. Having a responsive website will also help in mapping your SEO campaign and laying out the goals and objectives of your site. All of this will help your SEO efforts by coming up with a precise strategy. Finally, your target audience will be the foundation to you achieving a responsive web design. This will all result in a more efficient site that will attract a lot of users. In turn, having a responsive website will definitely benefit you, your business, and your website as a whole.
Do you agree with responsive web design being an important part in your SEO strategy? Do you want to know more about how to optimize your mobile website? We can help you out with that! Send us a message now at firstname.lastname@example.org.