A lot of businesses nowadays have ventured towards blogging just for the sole purpose of looking current and modern. No business intends to be their industry’s sluggard after all. Missing out on drawing customers through content also seems like a risk that nobody wants to take. So businesses force themselves to do blogging without even thinking if they are doing it right. Most would end up looking for solutions on how to blog successfully.
So, you may have decided to do blogging for your business. You’ve already started making articles on particular topics. However, you will soon realize that though your blog strategy is working, it’s not on a level that’s worth all your effort. This situation can be frustrating for you, especially when you hear that your competitors are having some success in their blogging efforts.
At this point, you will have two choices: Give up on blogging altogether and disregard this incredibly powerful customer-drawing method, or just figure out how you can become a better blogger.
I would assume that you’re leaning towards the latter since you wouldn’t consider reading this post in the first place if you’re already willing to give up. For that reason, here are ten tips that will help you develop and improve your skills in blogging.
10 Tips To Make You A Better Blogger
Tip #1: Keep Asking Why You’re Creating Your Blog Post
The only reason for producing more content is because you really believe that it will drive some much-needed value for your business, your customer, or both. The only reason for producing more content is because you genuinely believe that it will generate value for both your business and your customers. So, if you’re relentlessly creating content because it’s next on your to-do list, you need to stop right now.
Content and heart should go hand in hand at all times. If your heart isn’t into it, yet you still force yourself, it will be visible in your final output. The world is already full of heartless content. Be an exception; always keep asking how a piece of content will fit into your content strategy and how you measure its success. The answers to these questions will help you compose and promote your content, with the intention of ensuring that it will drive results.
Tip #2: Do Relevant Research On The Topic Before Writing
Even if you’re very much knowledgeable about your subject, taking the extra mile and do a deeper and more complex research on your topic can go a long way. To produce content that will get noticed, you should research on what already exists, and formulate a means of creating something a whole lot better. Utilize content research tools to analyze keywords you should target for every content you create. Make sure that there is adequate search volume before choosing the most appropriate keyword. If not, consider a similar term with a better search volume.
It also pays to know the performance of your competitors who are also using the same terms as you are. Identify how they approached the topic. Determine how the content was received, as well as knowing how aggressively fierce the competition for that term. Knowing this information will give you a better advantage and will help you rise above the rest.
Tip #3: Craft A Compelling Title
A word of advice: NEVER undervalue the relevance of your title. It’s the part where people will read before deciding to whether or not invest time in reading your content. Create an attractive title that will clearly state what the entire article is all about, along with the value that your reader is going to receive. Most expert bloggers typically make about 10 to 20 potential titles before deciding which title they are going to use.
If you’re having trouble choosing, you can use some to promote your content on all social media networks. Pay close attention to the response; if one title performs better among the others, then that will be your final title.
Once you’ve finally decided on an appropriate title, be sure that it accurately conveys what the content is all about. Everyone hates click bait. Avoid scamming your readers, and you will build their trust. They will begin associating your business with relevant content and will always look forward to your new posts.
Tip #4: Discuss Only One Key Idea
When you’re passionate about a certain topic, you can easily get carried away. You need to avoid these instances and focus more on deciding what you want your readers to learn. Once you do, you should start focusing on that goal.
This article, for example, intends to give readers some useful tips that will help them become better at blogging. These tips can potentially be articles of their own. However, going deeper on each point will bore the readers and make the entire article long and uninteresting. Instead, we are only giving away enough information to explain each point and focusing more on the greater picture, which is to give tips on how to become a better at blogging.
Tip #5: Make Your Post Readable
People are always in a hurry. This means the average internet user can’t stay on one content for more than five minutes. For that reason, it pays to have short and concise paragraphs with straightforward and easy to read words. Making use of images can also be helpful, as it can help break up the text.
Often, readers will skim through an article before going back and reading the interesting sections. They would appreciate it more if you’d make it easier for them to do this. Within the first paragraph, tell your readers what they can learn and expect. Separate your key points into informational sections with helpful subheadings. Finally, state the essential takeaways in your conclusion to complete the entire reading experience.
Tip #6: Stop Making Revisions On Your First Draft
If you’ve already done your research, it’s time to start writing your first draft. Be in a quiet place so you can focus on your thoughts, put aside all your restrictions and start composing your first draft. The Golden rule in making the first draft is to stop making corrections. Also, stop re-reading your work as it will only slow down your progress and hinder your overall creativity.
Just go ahead and express yourself. You can use any word you want, or get emotional in every line. After all, you are going to have plenty of time to edit your work later on. For now, you should focus on putting all of your thoughts into words.
Tip #7: Make Edits Like There’s No Tomorrow
After composing your first draft, it’s advised that you put it aside for at least a day and give yourself room for a mental break. The moment you come back to it, your draft will look completely different. Your first draft will, most of the time, look terrible. It’s natural. A lot of expert writers spend a lot of time throwing away entire pieces of content just because they weren’t good enough.
When editing your first draft, you need to be critical this time as you are about to start building your final output. Rephrase, reorganize, and remove some sections if you need to. Your final output should be concise and worth all of your effort. Remember, you’re going to place your very name on this article. Make it something that you can be proud of.
Tip #8: Check Your Writing for Simplicity
Always consider the readability of your content. Once you’ve finally composed your final article, it’s time for a ‘Simplicity’ test. Your job’s not done yet. By using online tools like Hemingway, you can determine your writing simplicity. These tools can help spot flaws that you might have overlooked, such as complex words, passive voice, or extremely long sentences. The goal for this point is for your content to be readable by someone at an intermediate grade level.
Before publishing your work, read it out loud. This simple method will help you determine if the entire article flows smoothly. If you stumble on some parts, there’s always room for some quick editing.
Tip #9: Leave Time For Promotion
You can come up with the most well-composed and insightful article yet still encounter failure if all you do is publish and forget it.
If your site already has an SEO tool installed, review its suggestions and make the necessary adjustments and revisions. Make sure your title will include your target keyword. Customize your meta description as well since it will appear in search engine results.
Plan your social media promotion schedule. Keep in mind that every social media platform has its own unique norm for article sharing. You should modify your message accordingly to each platform. Also, never hesitate to share your article more than once. Sometimes it takes a couple of shares before it gets noticed.
Tip #10: Learn From Your Results
Cultivate a system for tracking the success for each of your posts. Naturally, you should try to track metrics like bounce rate, traffic, and social shares for all the content you publish. However, each of your content has a similar purpose so adjusting your system can be beneficial.
Some of your content will rise and become popular, with others will become so-so articles and will not be noticed by anyone. This may be disappointing, but it’s also normal. Remember that content marketing is a long-term game. It doesn’t magically give you success in one try. Treat all of your attempts as a chance to learn something new. Over time you will learn to adjust and develop your methods.
Successful blogging doesn’t happen in a single attempt or by accident. In reaching their goals, successful bloggers invest significantly in time, effort, and the commitment to be better with each attempt. Also, successful bloggers view publication as not the finish line to their journey. Instead, they treat it as a mere stepping stone towards new opportunities for them to transition towards becoming better bloggers. It also signals the next phase of your blogging effort, which is to start promoting their post aggressively, track the results, and look for opportunities to improve even further.
Some of you might think that successful blogging takes a lot of work. Well, it actually does, but that’s only the price for improving and being better than average. Start making a difference now by following these 10 points.
What’s your experience with blogging? Are your blogging efforts going smoothly so far? Share your experiences with us now by sending us a message at firstname.lastname@example.org.