We can’t deny the impact that social media is making in today’s business landscape. It is a place on the Internet where people do research, find, interact and communicate with other individuals and other businesses. Right now, social media is going nowhere but up. If anything else, it’s only going to keep growing and rising to the top. Every business right now needs an effective strategy for social media to boost their overall popularity. The question now is where are you going to begin?
Starting a social media campaign can be quite overwhelming. But don’t worry — we’ve got you covered. Here’s a thorough analysis on establishing an effective social media campaign strategy.
Tip #1: Determine the Ideal Social Platforms
Finding the ideal social media sites can be a bit tricky. There are several determining factors that you need to consider first to know which sites will work the most for your particular business. These determinants are your industry; you target market; your budget; and your convenient time.
If you are still curious about which platform you’re going to use, the very first process should be determining the ideal platform that your audiences are spending the most.
We can decide that through reviewing the current social media platform demographics and which platform has the overall popularity. During the composition of this article, the most popular social media sites are Facebook, Instagram, Twitter, LinkedIn, and Google+.
Who Is Using Facebook?
By now, we can all agree that everyone around the globe owns an account on Facebook. As a matter of fact, according to the recent survey, 79% of all U.S.-based Internet users are active on Facebook.
Here are some takeaways from the Facebook demographic displayed above:
- Facebook is most popular for people who are aged 18-29 since 88% of individuals under this age bracket owns an account.
- The next biggest population of Facebook users is for the people aged 30-49 with 84%
- The people aged 50-64 and individuals who are aged 65 and above round up the least population of Facebook users, with 72%62%, respectively.
Who uses Instagram?
According to the latest survey, 26% of males and 38% of females are actively using Instagram.
Here’s the breakdown of Instagram’s age demographic:
- Just like Facebook, Instagram is widely used by people from 18-29 age brackets, with 59%.
- You can find users in the 30-49 brackets that are also using Instagram.
Statistics also show Instagram’s tendency of being effective for advertising. According to research, 75% of users will make the necessary actions like visiting the business website after they have viewed an ad on Instagram.
Who uses Twitter?
There have been speculations talking about Twitter’s noticeable decline. However, the numbers don’t say so, as 24% of males and 25% of females are still using the platform today.
Again, most of Twitter’s current users come from the 18-29 age bracket. So if you are looking to focus on a young audience, Twitter is a key platform you should consider.
LinkedIn isn’t as popular as the three aforementioned social media sites; however, a lot of people still use it. Most that use LinkedIn is looking to find newly available jobs, network, or hire employees. Right now, 31% of males and 27% of females are using LinkedIn.
Most commonly, you will find people between 18-49 years old on LinkedIn. Again, LinkedIn is an ideal platform for sharing industry news, hiring new employees, and looking for new networking opportunities.
Who uses Google Plus?
Right now, it’s hard to identify a correct number of active Google Plus users since statistical data varies depending on the source. With that being said, we discovered something about the current age census for Google Plus:
The numbers are low across the board, but we can all agree that Google+ still has a decent amount of users. Currently, Google’s social media platform is popularly used by people aged 18-34 years old. Since Google Plus is a brand from Google, it is still important. It’s still worth having an influence on Google+ just to show search engines like Google that your business is very much active, present, and relevant. Additionally, Google+ can improve your rankings on the local search.
Social Networks by Popularity
Now let’s move to identifying which social media site is the most popular. Here’s a breakdown of the average monthly users for every social media site:
- Among the sites, Facebook ranks at the very top of the most popular list with a total of 1.95 billion active monthly users.
- Instagram comes second with a total of 700 million monthly users
- Twitter places third with 328 million users per month.
- Despite having a fewer user population compared to LinkedIn, Google+ has more active monthly users with 111 million.
- LinkedIn rounds up the bunch, ranked at the very last with a total of 106 million active monthly users.
So, which Social Media Site is perfect for your Brand?
With all the data provided above, we probably have an idea already about where your ideal audience is most active. That idea will give you a much clearer direction with regards to the social networks that you should use to be able to attract them.
One final tip about choosing the most appropriate social marketing site is to concentrate on only a few of the mentioned sites rather than being a “jack of all trades, master of none.” Whatever social media site you will use, just don’t try too much.
Now that you have an idea about where you should be posting and making a presence, let’s now talk about the frequency of your posts.
Tip #2: Determine the Frequency of your Social Media Posts.
Our services page on “Social Media Marketing” we mentioned the exact frequencies of your posts on Facebook, Twitter, Instagram, Google+, and LinkedIn. Here are the frequencies:
Twitter – up to 6 times considering there are about 500 million tweets every day
Facebook – 1 to 2 times per day
Google Plus – 2 to 3 times, consider the snippets
Instagram – 1 to 3 high-quality instagrammable pictures.
These general guides to posting are intended only as a starting point. Though you can use them in determining the ideal frequency of your posts, you can still make your own estimation of how often you will be posting content on every social media site. Some businesses, for instance, post on Facebook up to 80 times a day, while others frequently make a tween about every hour.
Tip #3: Identify the Kinds of Content you should be posting
Utilizing social media as a method of gaining attention from your target audience is an ideal, as well as showcasing your products, services, and promotions. However, you should also remember that your posts shouldn’t be too promotional.
If you keep mentioning sales, your business and what it has to offer in all of your posts, chances are, you’re going to lose your fans and followers, as people will tend to feel like you’re trying to spam them.
The best way to not lose any followers is not posting any spam-like content and posting a combination of freshly selected content instead. The question now is what are the types of content should you be posting? Here are some content ideas that will spark traffic and user engagement towards your website:
- Product and Service Promotions (not as frequent)
- Behind-the-scenes footage of your brand
- Holiday Specials
- Blog articles
- Exclusive Discounts for your avid Followers
- Photos and Videos of new Products, Promos, & Services Description
Pro Tip: To avoid running out of content to post, you should always have a stack of reserved photos, videos, and every other material ready to be shared. This ensures that you will keep your target audience engaged. Your fans and followers want to see what you’re up to, so keep them wanting more as much as you can. Just remember not to get carried away by posting things about you way too much. Add other relevant topics as well and focus on helping people solve their problem instead of annoying them with your promotional posts.
Tip #4: Ensure Local Search Optimization on Your Social Media Profile
Finally, you should also localize your social media profile. Among the platforms, Facebook is the one that allows adding up as much info on your profile. Other social media sites have character limits. But whatever limit it may be, you should always make sure to add your NAPU (name, current address, exact phone number, and URL).
Also never forget to include keywords in your social media profiles. However, you should not be stuffing them, though. This will make your profile impractical to read naturally. Also, add your business name and which category it belongs.
By now you already know that social media is indeed a necessary option in promoting a business or brand. It is an amazing way that businesses can use to attract their target audience on the specific platforms they frequently use every day. However, we all need to get things clear: social media is not something you can take for granted. An effective social media marketing campaign should be the product of appropriate preparation and planning. Always remember that if you disregard your followers, they will not think twice about unfollowing and forgetting everything about you and your business. To maintain a consistent social media presence, make sure you are always posting interesting content at all times.
Was this guide helpful in establishing a firm idea on how you should approach your social media campaign? Share your thoughts to us now by sending us a message at firstname.lastname@example.org.