Have you ever asked yourself why companies are refusing to use inbound marketing? We have come up with three probable reasons for this phenomenon:
- They probably don’t have enough knowledge about what inbound marketing is.
- These businesses are obsessed with getting sales, yet they fail to understand the extreme value that content can bring in terms of generating revenue.
- They have limited resources necessary for hiring people who will do the inbound marketing campaign.
These are just some of the most common lapses that companies commit, which lead them to the mistake of not using inbound marketing. Inbound marketing is a highly strategic methodology modeled to teach, nurture, and guide prospects through their sales journey. Inbound marketing is not tailored to be a face-to-face engagement with prospects. Rather, it’s all about offering your prospects with value without having to ask anything in return. Tell me, who doesn’t like to get something in exchange for essentially nothing?
For example, a majority of hospital administrators do research online even before deciding to talk to a sales person. This implies that these people are not just waiting for a phone call. As a matter of fact, they are probably avoiding your calls until they have finished doing their research. The overall purpose of inbound marketing is to provide the necessary information contributing in their decision. Basically, it’s about giving the right information at the right pace and at the right time.
Still not convinced? Let’s discuss five key benefits of Inbound Marketing:
Benefits of Inbound Marketing for Business
Makes the Jobs of Sales & Marketing Easier
With inbound marketing, your marketing and sales teams will collaborate to create compelling content for every prospect. The sales people are the primary source for valuable insights into the wants and needs of customers at different stages of their buying journey. With that information, marketers can produce highly-targeted content focused on educating the buyers, answering and solving their problems. Together, both marketing and sales can utilize and allocate that information, drive leads, increase overall conversions, and adequately nurture already-existing customers.
Improves Brand Awareness And Overall Visibility
The digital industry has been making it possible for even the smallest-market brands to gain international recognition. By producing content in line with the buyer’s journey, your prospects will be able to find your business information as they do their research. If you’re not out there, then they won’t be able to find you. It’s as simple as that. If they do like what you have written, they will engage in your business. They will even opt to share your content on their social media networks. This engagement will dramatically increase your overall visibility and solidify your reputation as a trustworthy, credible resource.
Educates & Guides Prospects through Digital World
Keep in mind that most prospects are conducting their research online. The latest statistic conducted by CEB indicates that the majority of B2B buyers are 58%-70% done with their buying research even before they contact the seller. With a small bit of research and carefully defined buyer personas, marketers will easily understand where these key prospects are conducting their research for information. You can also strategically distribute your business information, so it will surely be visible.
Increases Overall Trust and Credibility
A lot of buyers have been avoiding outbound marketing for the most part. They hate it if their day is interrupted by any call or email coming from marketers trying to persuade them to buy their product. These people want to soak up information at their own convenience. Keep in mind that when it comes to inbound marketing, the buyer’s satisfaction is always your top priority. If you lower your pride and target your customers in a less direct and less forced way, you will instantly gain their trust and be in their minds when they finally decide to make a purchase.
Generates Quality Traffic & Leads
Let’s get things straight before we move forward: Inbound marketing doesn’t generate sales. Instead, it produces solid relationships between you and your prospects, which most of the time, will lead to sales. Quality content targeted directly to your key audience will generate quality leads and traffic to your website. The more you make content, the more chances you get site visits from your prospects. Once they do decide to visit your site, you will be there, ready to pounce on them with attractive landing pages, effective calls-to-action, and content offers that will guide them into making their decision. These guides will lead them towards the path leading to conversion.
That has been a long discussion on why your business needs an inbound marketing campaign. It’s essential to understand that inbound marketing is the most effective strategy in the digital marketing industry today. If you are not using inbound marketing, you are missing a great opportunity of establishing and nurturing healthy relationships with your prospects.
Here’s an Infographic, showing some statistics that will back up our claim of why inbound marketing is important for business.
Do you agree with inbound marketing being a vital component for generating leads and sales? Share your comments and opinions now by sending us a message at firstname.lastname@example.org.