Any video maker has had their highs and lows. There will be times where you’ll produce amazing videos that everyone will love to watch over and over again, and there will be times where no matter how much effort you give to come up with an amazing video content, no one seems to like it and give it the attention it’s due. We hate it when this happens, and we try everything to avoid this from happening, but it just keeps on coming back. We know how it feels, so for this post, we’re focusing on the bad times where our videos just can’t get any views.
It can be extremely frustrating when your videos aren’t getting any attention, especially if you’ve already put your heart and soul towards making it. For people who are just casually making videos for their marketing efforts, it can be a different story. However, the feeling is still the same. So what went wrong?
The scarcity of views is a commonly recurring problem for most video makers and marketers alike. If you are experiencing this issue right now, you should not sit back, relax, and wait. Being overly confident and thinking that people will find your video relevant later on is a grave mistake that will lead you to more frustration. We’ve also had the same experience, and fortunately, we managed to overcome it. We pretty much know the feeling of having your videos ignored and disregarded, which is why we are sharing the most common factors that we observed are keeping viewers away from your videos. You can use this as reference the next time you’re making your next video.
Why People Are Not Watching Your Videos
1) Your Videos Are Way Too Long
You should already be aware by now how people have become impatient over the years. Their attention is declining, and they easily get bored and distracted. Studies have concluded that it will only take about eight seconds before people’s attention revert and start to dwindle. As of the moment, about a third of the consumer population prefers short, one-minute videos. So to put it simply: People want your videos to be brief and concise, so you should oblige to this demand.
Right now, marketers need to be wary about people’s time. Offering videos are the same as borrowing their time – if you are not making the experience worthwhile for them, they are going to take back the time they invested on your video and leave.
“People are always in a hurry.” That’s probably the most recurring statement on almost all of our articles. Internet users are aware that there are a million available video options out there, so they are not going to spend too much time on a single one only to find that it isn’t actually what they are looking for.
However, it doesn’t mean that your video should be limited to eight seconds only. That amount of time is like equal to a GIF image, and you won’t be able to say a whole lot in less than eight seconds. Instead, what you want is to grab people’s attention in the very first few seconds of the video with something highly engaging. But still, never make a long video as it will undoubtedly bore your viewers even if you already caught their attention early on.
2) You Are After The Wrong People
I love funny videos, and so do you. In fact, who doesn’t love watching a funny video? Everyone loves watching something funny so that you can incorporate that concept into your video. The question now is, “does it have anything to do with you and your brand?”
Before you start creating your video content, you’d be bombarded with a lot of questions in your head before you can begin your video-making journey. But the one that stands out is this:
Does your video have anything to do with your brand?
While there might be ways you can incorporate comedy into your videos, you need to make sure that your business audience will still find it relevant. The most important thing to consider when creating a video marketing strategy is knowing what your target audience – current and prospect – wants to watch. An entertaining video can always attract people, but what truly stands out is an entertaining and helpful video. Your video also needs to help people, all while entertaining them along the way. Satisfy them and don’t waste their time. Your content should answer all the questions that brought them to your video in the first place.
If in the end, they still find your video irrelevant, then it’s either your video IS irrelevant, or you might just be after the wrong audience.
3) You’re Taking Advantage Of The Wrong Channel
When people hear about video marketing and making videos, they often associate it with YouTube. This assumption isn’t wrong at all since the majority of internet users nowadays are using YouTube.
However, YouTube isn’t the only place where different kinds of videos are watched and posted. It’s also not the only place you can find your target audience. Consider this scenario:
Let’s say 45% of the population is watching more than an hour’s worth of videos split on either YouTube or Facebook. You ought to know that Facebook is the most popular social media channel, having 79% of the population using the platform. This means that if you are focusing on YouTube alone, and not giving Facebook any attention, you are potentially missing out on a significant portion of potential viewers.
What channel you’ll be posting your videos will depend on the audience you are trying to reach. That is why you have to figure out where the majority of your target audience are spending their time online. Figuring this out will help determine what kind of video you’re going to make and where you will be sharing it.
You also don’t have to stick to a single channel alone. Consider other avenues and create video content accordingly to that channel’s requirements. You can also figure this out based on the people that you want watching your videos.
4) You’re Making Use Of Only A Single Channel
So, you’ve just created an original video content on Facebook. Don’t just leave it there to rot. Ignoring your video after uploading will limit viewability. I know that it might go against what was just said about using the right channels, but here’s the thing: adapting the use of Facebook videos for other channels can help generate both traffic and engagement.
This opportunity is where other social media platforms like Instagram come into play. Now that verified IG accounts have the option of adding links to their Instagram Story posts it will only serve as another means of driving traffic to a website where you intend to get the engagement you need. Now you can add links to Snapchat Stories as well.
Also, you don’t have to create a whole new video just for this. You can extract the most appealing and attention grabbing 15 to 30-second clip of you longer video and use them to establish a series of short videos to use as segments for your Instagram Story to consistently drive traffic to where you want your visitors to go.
5) The title is Deceitfully Misleading
Does “clickbait” ring any bells? As marketers and video makers, you’re pretty much familiar with this term. Clickbait is the use of eye-catching titles that aim to trick people into clicking on a video, only to lead them to a content that has nothing to do with what the title promised. We want to help people using the content that we offer our videos, which is why using click bait is a complete no-no. This deceitful method not only loses you the trust of people, but it will also lead to serious SEO penalties. Social media has also taken action about the use of click bait, led by Facebook who just announced last May that it would be taking serious measures to control and remove clickbait videos and other content from user feeds.
So while it may be tempting to give your video an attractive title, you will face problems if the content doesn’t live up to the hype created by that title. As much as you can, formulate a title that not only catch people’s attention but will also provide the exact description of the content people are about to watch. Always keep in mind that you’re creating videos not only to entertain but also to provide useful information, providing a solution to the viewer’ query. So always come up with a title relevant to what your video is all about.
Also, it pays to incorporate keywords to your title as it will help boost your SEO ranking. Also, when formulating the best title, possible, it also pays to have a short title, about 60 seconds. Most people hate reading long titles, which is why having a short one will truly help your video get noticed. If you really need your title to be long, make sure your focus keyword is placed at the very beginning.
6) It Is Not Optimized Well Enough
We’ve just talked about giving your video an eye-catching and accurate title. Not only does it help with your video getting noticed, but it will also optimize your video, especially if you incorporate a keyword. Your video also needs optimizing to be visible to your target audience. Coming up with an accurate title is just a single part of optimizing your videos. Here is where YouTube comes into play yet again. The most popular video-hosting platform provides the most detailed levels of video optimization. Here are some of the most critical components to optimize on YouTube.
Choosing the category another means of grouping your video with other similar content on YouTube. It may seem easy to do, but it’s not as simple as you might think. We’ve gathered some information from YouTube’s Creator Academy, and they suggest that marketers should first consider what is working well for each category. They consider answering questions like:
Who are the leading creators within your chosen category? What are they most known for, and on what field are they doing well?
Are there any distinct patterns between the audiences of the same channels within a particular category?
Do the videos under the same category have similar qualities like the format, length, or production value?
Every YouTube video features a description. It lets everyone know what the video is all about, along with other things that the uploader might want to say. The Description is limited to 1,000 characters, which makes a whole lot of sense since people come to YouTube to watch videos, not read a lot of text. In, addition, YouTube only displays the first three lines of text, which is estimated to fit about 100 characters. So to make your description count, front-load it with the most relevant and important information.
The use of tags not only let viewers know what your video is all about — it also informs YouTube as well. YouTube makes use of tags to understand the content and context of your video. Using, tags YouTube will also associate your video with other videos of the same content and context, broadening your content’s overall reach. However, you need to be careful when using tags. Tags, like your titles, should not be used to mislead your viewers. Using misleading tags will not only give your video a bad reputation but will also get you penalized from Google.
These three are by far the most critical components – other than your title – to optimize. Make sure you optimize each field well and never try to use them to trick your viewers. If you manage to optimize well, the number of views that your video will receive will truly skyrocket.
7) It Doesn’t Offer Any Emotional Substance
People watch videos not only for the information but also for the emotional element that it provides. They want to be able to feel something after looking at a video. It doesn’t matter what it might be – whether they get amused, angry, or sad, people want to watch videos to feel something out of it. Even if a video doesn’t contain any information at all, as long as the viewer’s feel something during and after they’ve watched it, they will not feel like they’ve wasted their time.
Triggering emotions can truly open a lot of opportunities for you and your video. It opens the possibility of people wanting to watch more of your videos, as well as influence their buying decisions, just to name a few. So the next time you create a video content, you should have fair and unprejudiced audiences preview it before you share it to the general public. Having their opinions on your video can truly help you decide if it’s worth sharing, or if it still needs a bit of tweaking.
Remember your video’s intention – if it is meant to be helpful, entertaining, or moving. After your impartial audience watches it, ask them if it made them feel the way you thought it would. If it their answer doesn’t match with your expectations, ask them what the video did make them feel. The feeling of how their response can be an indication that will determine if you can share your video now, or you need to be starting all over again.
Finally, remember that emotions are the triggering factors that make people want to share something. It is what makes video-watching more than just a single experience. So putting the extra effort in making sure your viewers will feel something out of your video will not only provide them with value – it will also make them want to share it more.
However, even though you need to spark a reaction out of your viewers, you need to make sure that it would be a positive response and not the other way around. Don’t make videos that will give negative emotions to your viewers, as it will not help with your cause at all. It can even give you a negative reputation for someone who is promoting negativity and anger. The main reason behind you making your video should be the association of your brand with something helpful and remarkable to your audience. Don’t give them any reason to be angry or offended.
Start Making An Effort
We’ve all struggled to get people to watch our videos. But what’s more important is how we turned things around and provided them with something relevant, helpful, and entertaining. Making attractive videos can be a lot of work, but the light at the end of the tunnel can never be brighter when you see your viewers highly appreciating your work. Make an effort in solving these seven indicators as to why people are ignoring your video, and you will never have problems with views ever again.
Are you still struggling with getting people to watch your videos? Are you looking for ways to resolve it? We can help you out! Send us a message at email@example.com.