As a digital marketer, you know the importance of any landing page design. An ugly landing page design won’t attract visitors, and that is the last thing you want. That’s why you have to take precautions when designing your landing page. The common mistake you can make in page design is choosing the colors, not everything that looks good to you will look good to your site visitor. What this means is for-the-love-of-the-internet DON’T mix fuchsia, neon green and bright yellow! Don’t do it, just don’t. Now here are five of the common color mistakes that you should avoid.
1. Having too many colors
Okay, I know that the rainbow looks pretty and all but, you are making a landing page, not a rainbow. Don’t go on a rainbow rampage choosing all your favorite colors and putting them on your landing page. There is such a thing called color effect, and shocking your visitor with a myriad (extremely great number) of colors will only result in your visitor saying bye-bye the second he visits your site. Instead choose two or three colors for your page design, preferably choose complementary, analogous or monochromatic colors. If this is the first time you have heard these words, let me explain.
- Complementary colors are colors located opposite each other in the color wheel, like yellow and purple. Complementary colors are bright, and they grab attention fast.
- Analogous colors are colors located next to each other on the color wheel.
- Monochromatic colors are tints, shades and tones of a single color.
And if you don’t know what a color wheel is, google it.
2. Not following the 60-30-10 Rule
In any basic how to create a landing page article you will find the term 60-30-10 rule all the time, why? Because it’s like a golden rule for any landing page creator. When you don’t follow this rule, you end up making a crappy landing page. So what this rule means is that 60% of your page is the background, 30% is the base (that’s your text and content), and 10% is your CTA button. Now to follow this rule, you have to make sure that
Your background is not a dominant color like bright, bold, pure hues because these colors draw the attention of any visitor. You want people to notice you CTA, not your background.
Use a complementary, analogous or monochromatic color for your base.
Go bold and attention grabbing for your accent (CTA), because let’s face it, your CTA button is the magic nugget of your whole landing page.
3. Forgetting Your Audience
Gender should play a key role in the landing page you design because men and women and even ages have preferences. Women go for bright colored pages, men like cool light colors, kids and teenagers love bright colors, and the older generation prefers pastel and dark colors. Take this into consideration when you are making your landing page if you are making a page for men in their forties go for cool dark colors and don’t use bright electric shock colors. Always consider your Audience.
4. Ignoring Your Business Type
Color psychology is something worth studying for a digital marketer like you; there are colors that peak the appetite and there are colors that give a vision of the forest or the sea. Being familiar with this is crucial for the different clients you handle on a daily basis. Colors like red and yellow are good for the appetite that’s why most food chains use them. Blue and gamma green conjures up the view of he beach and the forest respectively making them perfect for travelling and eco-industry. Knowing these things help a great deal when you are picking the colors for your page design.
5. Not Being Consistent
So you have now chosen your three colors for your landing page, the key is to be consistent with the color that you used. It can not only be for your landing page but for the website as well. A pretty landing page will attract a potential lead, but that lead can say goodbye as soon as he/she sees that your main website is a rainbow cake waiting to be sliced.
Making a good landing page design can be hard but avoiding these mistakes can help make that task easier. By choosing the right colors, you not only make sure that your design is good but is also effective.