Social media marketing is an important feature of any online brand building campaign. What type of business you have or what industry it belongs doesn’t really matter. If you truly value
But before you get too excited about how you’re going to establish your social media marketing campaign, keep in mind that that this venture can potentially be dangerous, especially for smaller brands. If you jump right in and not formulate a solid plan first, you will potential succumb to failing and be exposed to aggressive competitors that will do everything to put you out of the game.
What you need to do first is come up with an effective brand protection strategy that will work for you and your business. With that being said, here are four brand protection strategies that you should remember. Note that these strategies will work whether or not you have a social media team, or you are on your own.
1) Establish An Effective Social Media Marketing Policy
You should be careful of what you will share and post on any social media platform. This is where having a social media marketing policy will come of good use. Drafting a social media policy will help prevent the risk of posting or sharing anything online that might endanger you or your brand’s reputation and security.
What You Should Include in Your Policy
Below are the most important things that should be covered in your social media marketing policy:
- Legal Risk – If you have a social media team, ensure that each of your members recognizes and understands usage rights for the following: employee disclaimers, disclosure procedures, posting materials, and so on.
- Roles – Create guidelines for each role of each member, i.e., content creator, customer support, branding manager, etc.
- Vision Statement – A great strategy needs to include a vision that will describe who your brand is catering to, what your target audience needs to know, and which type of content they prefer. Having a vision statement will help the team determine what can and can’t be posted on every social media platform.
- Unique Brand Voice – One of the main reasons why you are doing a social media campaign is to make your brand more noticeable and recognizable. To do this, you need to make sure that each post should be written using the same tone. This will ensure the consistency of your posts and will not get your followers confused about your brand’s identity.
- Privacy – Last but not the least, you should also consider the privacy of your posts. Confidentiality is going to be a vital component that must be implemented and practiced by both your employees and your social media team. To begin, start by formulating a list of private information that should not be talked about or disclosed in public under any situation.
TIP: Always seek the input and opinions of everyone in your company before finalizing your social media policy. By everyone, I mean everyone who is associated with the company and not just the social media team. This will not only help build a tighter bond between you and your employees but will also reduce the possibilities of unengaged employees who might compromise your social media branding efforts.
2) Obtain Overall Control of Your Brand Name
When it comes to building their brand, a vast majority of social media marketers prioritize a lot more on the obvious popular platforms like Facebook, Instagram, Twitter, and LinkedIn. While focusing your attention on these networks will most likely bring in some results, it is also important for you to target and seek control of your brand name on other social media networks as well.
By doing so, you are preventing your competitors from potentially jeopardizing your brand name and putting your online reputation at risk. This strategy can also help boost the social signals to your site. These signals are going to benefit your SEO campaign later on.
3) Always Keep Your Passwords Exclusive To You And Your Team
Most (if not all) social media marketing teams use Google Spreadsheet to keep all of their passwords in one place. On the other hand, one-man marketers make do with their browser’s password-saving features.
Unfortunately for both sides, none of these strategies possess a security method that will secure and protect their social media accounts. For that reason, you should be using password manager tools like Dashlane, LastPass, LogMeOnce, and Sticky Password. These tools can be used to share your login details in a safe and secure environment. Some tools, like LastPass, can even let you streamline share between multiple users. However, you have to purchase the premium version. Nonetheless, these tools will let you fully manage and secure your passwords. With these tools, the only thing that your team needs to be aware of is the master password. Not only will it fulfill your security problems, but will also bring in some convenience for you and your team.
4) Always Be Aware Of All Your Social Media Mentions
Finally, you should also keep an eye for the spreading of any false information about you and your brand. In social media, whether or not it is true, any controversial information about your business can spread quickly, like wildfire. While there’s still no guaranteed prevention to this, you can lessen the damage by always being active on your social media accounts.
Remember why you are doing a social media marketing campaign. You want to bolster your reputation and make it known throughout your scope, or even more. For that reason, it is absolutely crucial that you always monitor and pay close attention to all your social media accounts. You should track all the mentions of your brand and evaluate them carefully.
Positive mentions are always welcoming and will be the ones that you always want to receive from your followers. What you need to do is to nurture these positive mentions and use it to boost your online reputation even more. On the other hand, negative mentions are going to put a stain on your brand, which is why it is important to keep track with any of it all the time. Once one comes out of nowhere, you need to be able to turn that negative mention into a positive one.
Though this might be doable, it can be a handful if you do it manually. That’s where social media listening tools are going to be useful. A great example is Brand24. This tool alerts you whenever your brand name is mentioned in any social media network that you belong. This tool also has the features that will enable you to jump into the conversation right away. With Brand24 you can immediately clarify any potential misinformation or acquire potential leads that have already shown some strong interest in your brand.
An additional feature of listening tools is the ability to identify trending and viral topics within your niche. Through listening tools, you will be able to create compelling content creation ideas in the future.
Make Sure You Are Protected At all times
Authority and reputation can take a significant amount of time and effort to build and maintain. With just a single mistake, your social media campaign can crumble and fall in an instant. We hope the strategies mentioned above will be able to help protect and secure your brand from possible disasters and dirty schemes that your competitor will likely throw at you. Once you have successfully established a social media campaign that possesses the essential protection and security, you can then safely search other marketing strategies that will help grow your business brand in the social media space.
Is your brand protected right now? Are you looking for a digital marketing agency that offers this service. We might be the answer to your problem! Send us a message now at firstname.lastname@example.org.